marco@marcocalicchia.com ↗
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Available · Fractional & Advisory engagements · Q3 2026

Revenue, engineered.
Growth, earned.

I'm Marco Calicchia — a GTM, Growth and BD leader for high-growth Web3 and emerging-tech companies. I build revenue engines, scale institutional pipeline, and turn complex products into market leaders. Deeply focused on AI, I build products, agents, and automated growth systems using Codex, Claude, and modern AI tooling.

Start a conversation → About me ↗
◆ Trusted by operators & founders across
Kreators
MaZee Ventures
CertiK
nReach
Dragonlabz
SiteGround
Samsung Electronics
Sony Professional
Blockius
Relite Finance
Kreators
MaZee Ventures
CertiK
nReach
Dragonlabz
SiteGround
Samsung Electronics
Sony Professional
Blockius
Relite Finance
100×
Sales growth scaled at CertiK in 6 months
$2B
Valuation reached at last leadership stint
30+
Token launches & startup go-to-markets advised
AI
Building AI products, agents & pipelines using Codex, Claude and the modern AI stack
◇ The Operating Picture

Three disciplines.
One revenue motion.

Most companies treat GTM, growth and BD as separate functions with separate roadmaps. I run them as one system — built around the customer, measured against pipeline, tuned for the stage you're actually in.

01 /
Go-to-Market
ICP, positioning, pricing and channel design. The boring discipline behind every break-out quarter.
02 /
Head of Growth
Pipeline that compounds: inbound, outbound, partnerships and product-led loops working in the same direction.
03 /
Business Development
Closing the hard deals — strategic accounts, enterprise partnerships and the alliances that unlock new markets.
04 /
AI Products & Agents
Over the past year, building AI-native products and agents using Codex, Claude and the broader AI stack — from automated pipeline tools to growth infrastructure. GTM meets AI.
✦ Operating principle
"If you get a no, treat it as a not yet. Building real relationships in any emerging market takes time — and a slow burn still becomes a strong fire."
— Marco, on BD discipline
Portrait of Marco Calicchia
Zurich · CH
Interviews · Talks · Content

On the record — conversations, stages & stories.

▶ Talk · Italian
Community Growth talk
YouTube · Community Growth
Community Growth — Come costruire una community attiva nel Web3
youtube.com ↗
▶ Presentation
ICO Optimal Marketing Mix
YouTube · ICO Strategy
ICO Optimal Marketing Mix — the go-to-market framework
youtube.com ↗
▶ Showcase
Security Showcase
YouTube · Web3 Security
Security Showcase — BD & growth inside a $2B blockchain security firm
youtube.com ↗
✍ Blog
Are IEOs the next big thing or another scam
Medium · 4 min read
Medium · MaZee · 2019
Are IEOs the next big thing, or another scam?
Two years advising ICOs — the honest breakdown ↗
✍ Blog
AI · GTM · PIPELINE
Medium · AI + GTM
AI agents for sales: how I automated pipeline research without killing relationships
t.me/mcalics ↗
✍ Blog
WEB3 · GTM · STRATEGY
Medium · Web3 GTM
Why most Web3 GTM strategies fail in the first 90 days
t.me/mcalics ↗
About

A Go-to-Market operator. Builder by instinct. Closer by practice.

I've spent over a decade in the rooms where revenue gets made: leading global projects at Samsung, managing procurement for the FIFA World Cup at Sony, closing enterprise accounts at Eventbrite — and then, from 2017 onward, going all-in on the messiest, fastest market of my generation: Web3.

At CertiK I took the BD function from a handful of monthly deals to over 100 per month in six months. The company crossed a $2B valuation on the back of that motion. In 2017 I founded MaZee Ventures — a boutique advisory and community studio that has backed and launched 30+ early-stage protocols. More recently I built Kreators — a creator-economy operating company I built end-to-end: product, brand, GTM and partnerships.

Today I'm Senior Account Executive at nReach, leading enterprise BD across crypto-native organisations, while running Kreators and advisory engagements through MaZee. I partner with a small number of founders each year as a fractional Head of Growth or GTM lead.

"I don't sell features. I sell outcomes — and I build the system that makes those outcomes repeatable."
Marco Calicchia portrait
Half Italian · Half American
Based in Zurich, CH
B.A. Business Administration & Marketing, AUBG
◇ Career arc

Three industries, many markets,
one consistent pattern.

2022 — CURRENT
Founder & Operator
Kreators
Creator-economy operating company built end-to-end — product thesis, brand, GTM, partnerships and the team behind it. A bet on the next wave of operators monetising attention as a real business.
2024 — CURRENT
Senior Account Executive
nReach
Web3 BD intelligence platform. Leading enterprise sales across protocols, exchanges, infra providers and Web3 funds — full cycle from discovery to close.
2017 — CURRENT
Founder & CEO
MaZee Ventures
Built from zero. Boutique advisory and community studio for Web3 founders. 30+ token launches and GTMs supported — from IDO to protocol scale.
2022 — 2024
Managing Partner
Dragonlabz
Growth & token economy advisory for early-stage protocols. GTM, token design economics, ecosystem partnerships and strategic VC / exchange relationships.
2020 — 2022
Business Development Director
CertiK
Built and led the sales function that 100×'d monthly deals in six months. Designed the outbound playbook, hired and ramped the team, led the largest accounts. CertiK reached a $2B valuation.
2017 — 2020
Community Manager
SiteGround
Built the WordPress community presence across EU and US — speaker at WordCamp London 2017.
2014 — 2015
Senior Account Executive
Eventbrite
Closed enterprise deals across Music, Gaming and Food Events in Europe. Hit 100% YoY quota — one of the first in the region to crack enterprise accounts at scale.
2013 — 2014
Procurement Officer
Sony Professional Solutions Europe
Managed procurement requirements for the FIFA World Cup. Coordinated sourcing partners across Europe under high-stakes, time-critical delivery conditions.
2011 — 2013
Project Lead
Samsung Electronics
Led the global rollout of Samsung's online customer knowledge hub across 40 countries. Lifted customer satisfaction from 50% → 70% in 3 months. Enabled live chat support and cut average response time by 1 day. Presented quarterly performance reports to senior stakeholders in the US.
Content & Impact

The work that's public. The numbers that
speak for themselves.

Watch the talks · Read the writing

Community Growth
Community Growth · Italian
Come costruire una community attiva nel Web3
youtube.com ↗
ICO Marketing Mix
ICO Strategy · Presentation
ICO Optimal Marketing Mix — the go-to-market framework
youtube.com ↗
Security Showcase
Web3 Security · Showcase
Security Showcase — BD & growth inside a $2B blockchain security firm
youtube.com ↗
Web3 · Token Markets
Are IEOs the next big thing, or another scam?
Two years advising ICOs on community marketing, GTM and business strategy — an honest breakdown of whether IEOs represent the next evolution or just repackaged risk.
→
Go-to-Market
Why most Web3 GTM strategies fail in the first 90 days
The market doesn't reward the most technical pitch — it rewards the clearest one. Here's the framework I use to position protocols for their first enterprise customers.
→
Business Development
100 deals a month: the outbound system we built at CertiK
From a handful of monthly contracts to 100+ closed deals — the exact playbook, the hiring decisions, the mistakes, and what actually moved the number.
→
Community Building
What WordCamp London taught me about communities that convert
Community isn't a vanity metric — it's your cheapest acquisition channel. Notes from the stage at WordCamp London 2017 and what I've applied to crypto since.
→

Over the past year I've been building AI-native products, agents and growth infrastructure — using Codex, Claude and the broader AI stack. This is where I document what I'm learning and building.

AI · Agents · GTM
AI agents for sales: automating pipeline research without losing the human touch
Using Claude and Codex to build a signal-based prospecting agent that surfaces high-intent leads from on-chain data, news and social — and why the relationship layer still has to be human.
→
AI · Product Building
From idea to deployed agent in a weekend: my Codex + Claude workflow
A step-by-step walkthrough of how I prototype, test and ship AI agents fast — the tools, the prompts, the mistakes, and what's actually production-ready vs. still WIP.
→
AI · Marketing Strategy
The AI marketing stack for Web3 in 2025 — what's working, what's hype
A frank review of every AI tool I've tested for growth, content, outbound and community — from the ones I use every day to the ones that promised everything and delivered nothing.
→
AI · Kreators
Building Kreators with AI: compressing 6 months of product work into 8 weeks
Inside how the Kreators team used Claude for product spec writing, Codex for scaffolding and AI agents for competitive research — and what we'd do differently next time.
→
◆ Currently publishing

Follow AI + GTM updates on @mcalics on Telegram. Or book a call to talk AI product strategy directly.

Campaign 01
CertiK BD Flywheel
Outbound Playbook · 2020–2022
Designed and deployed a signal-based outbound system targeting DeFi protocols, exchanges and Web3 infra. Hired the team, wrote the playbook, closed the largest accounts myself.
100×
monthly deal volume in 6 months
Campaign 02
Relite Finance IDO
Token Launch · MaZee Ventures
Built the go-to-market strategy, community and launchpad positioning for Relite Finance's IDO. Oversubscribed from day one — achieved a 100× return for participants.
$100M
raise · 100× oversubscribed
Campaign 03
Evedo Community Launch
Community GTM · MaZee Ventures
Architected the community growth strategy for Evedo — a decentralised event platform. Drove early ecosystem partnerships and positioned the protocol as a category leader in live events.
30+
ecosystem partnerships activated
Campaign 04
Kreators GTM
Founder-led Launch · 2022–present
Led every layer of Kreators' go-to-market: product thesis, brand identity, partnership deals and operator network. Built the infrastructure for the next wave of creator-economy businesses.
∞
still building
CertiK
2020 — 2022 · BD Director
$2B
valuation reached
Built the revenue engine behind a $2B blockchain security company.

Took CertiK's business development function from a handful of monthly contracts to 100+ closed deals per month in two quarters. Designed the entire outbound playbook — from on-chain prospecting signals to enterprise account strategy. Led the largest relationships personally. CertiK's valuation crossed $2B on the back of the commercial momentum we created.

Relite Finance
MaZee Ventures · IDO Lead
100×
oversubscribed raise
An oversubscribed IDO that 100×'d for participants.

Working through MaZee, I designed and executed the full go-to-market for Relite Finance's token launch — from community strategy and launchpad positioning to KOL relationships and whitelist campaigns. The IDO raised $100M at 100× oversubscription. A repeatable playbook that MaZee has since deployed across 30+ protocols.

MaZee Ventures
2017 — present · Founder
30+
protocols launched
Built the operator network that launched 30+ Web3 protocols.

Founded MaZee from scratch in 2017 and built it into the go-to advisory and community studio for early-stage crypto founders. Partnered with top-tier VCs — from idea stage to public listing — across DeFi, infrastructure, NFTs, DAOs and RWA. Every engagement built on a core thesis: the best GTM in Web3 is relationship-led, not broadcast-led.

SiteGround
2017 — 2020 · Community Manager
2017
WordCamp London speaker
Built a developer community that converted — then took it to the main stage.

Grew SiteGround's WordPress community presence across EU and US markets — events, content, partnerships and developer education. The community became one of SiteGround's most cost-effective acquisition channels. Invited to speak at WordCamp London 2017, which became the foundation for the playbook I've applied to crypto community-building ever since.

Go-to-Market Head of Growth Business Development Enterprise Sales Web3 & DeFi SaaS Token GTM Community Partnerships Pipeline Engineering Sales Leadership Advisory
◇ Contact

Let's talk
revenue.

The fastest way to start a conversation is email. Tell me what you're building, what stage you're at, and what you'd want to be different in 90 days. I read every message myself.

Direct

Email
marco@marcocalicchia.com
Book a call
calendly.com/marcocalicchia ↗
LinkedIn
/in/marcocalicchia ↗
Telegram
@mcalics ↗
Currently accepting new engagements for Q3 2026

How we can work together

Location
Zurich, Switzerland · Working globally