Available · Fractional & Advisory engagements · Q3 2026
Revenue, engineered.
Growth, earned.
I'm Marco Calicchia — a Go-to-Market, Head of Growth and BD leader. I build revenue engines for Web3, SaaS and emerging-tech companies. Over the past year I've gone deep on AI — building products, agents and full growth pipelines using Codex, Claude and a growing AI stack. I turn ambiguity into pipeline, and pipeline into category position.
Building AI products, agents & pipelines using Codex, Claude and the modern AI stack
◇ The Operating Picture
Three disciplines. One revenue motion.
Most companies treat GTM, growth and BD as separate functions with separate roadmaps. I run them as one system — built around the customer, measured against pipeline, tuned for the stage you're actually in.
01 /
Go-to-Market
ICP, positioning, pricing and channel design. The boring discipline behind every break-out quarter.
02 /
Head of Growth
Pipeline that compounds: inbound, outbound, partnerships and product-led loops working in the same direction.
03 /
Business Development
Closing the hard deals — strategic accounts, enterprise partnerships and the alliances that unlock new markets.
04 /
AI Products & Agents
Over the past year, building AI-native products and agents using Codex, Claude and the broader AI stack — from automated pipeline tools to growth infrastructure. GTM meets AI.
✦ Operating principle
"If you get a no, treat it as a not yet. Building real relationships in any emerging market takes time — and a slow burn still becomes a strong fire."
A Go-to-Market operator. Builder by instinct. Closer by practice.
I've spent over a decade in the rooms where revenue gets made: leading global projects at Samsung, managing procurement for the FIFA World Cup at Sony, closing enterprise accounts at Eventbrite — and then, from 2017 onward, going all-in on the messiest, fastest market of my generation: Web3.
At CertiK I took the BD function from a handful of monthly deals to over 100 per month in six months. The company crossed a $2B valuation on the back of that motion. In 2017 I founded MaZee Ventures — a boutique advisory and community studio that has backed and launched 30+ early-stage protocols. More recently I built Kreators — a creator-economy operating company I built end-to-end: product, brand, GTM and partnerships.
Today I'm Senior Account Executive at nReach, leading enterprise BD across crypto-native organisations, while running Kreators and advisory engagements through MaZee. I partner with a small number of founders each year as a fractional Head of Growth or GTM lead.
"I don't sell features. I sell outcomes — and I build the system that makes those outcomes repeatable."
Half Italian · Half American
Based in Zurich, CH
B.A. Business Administration & Marketing, AUBG
◇ Career arc
Three industries, many markets, one consistent pattern.
2022 — CURRENT
Founder & Operator
Kreators
Creator-economy operating company built end-to-end — product thesis, brand, GTM, partnerships and the team behind it. A bet on the next wave of operators monetising attention as a real business.
2024 — CURRENT
Senior Account Executive
nReach
Web3 BD intelligence platform. Leading enterprise sales across protocols, exchanges, infra providers and Web3 funds — full cycle from discovery to close.
2017 — CURRENT
Founder & CEO
MaZee Ventures
Built from zero. Boutique advisory and community studio for Web3 founders. 30+ token launches and GTMs supported — from IDO to protocol scale.
2022 — 2024
Managing Partner
Dragonlabz
Growth & token economy advisory for early-stage protocols. GTM, token design economics, ecosystem partnerships and strategic VC / exchange relationships.
2020 — 2022
Business Development Director
CertiK
Built and led the sales function that 100×'d monthly deals in six months. Designed the outbound playbook, hired and ramped the team, led the largest accounts. CertiK reached a $2B valuation.
2017 — 2020
Community Manager
SiteGround
Built the WordPress community presence across EU and US — speaker at WordCamp London 2017.
2014 — 2015
Senior Account Executive
Eventbrite
Closed enterprise deals across Music, Gaming and Food Events in Europe. Hit 100% YoY quota — one of the first in the region to crack enterprise accounts at scale.
2013 — 2014
Procurement Officer
Sony Professional Solutions Europe
Managed procurement requirements for the FIFA World Cup. Coordinated sourcing partners across Europe under high-stakes, time-critical delivery conditions.
2011 — 2013
Project Lead
Samsung Electronics
Led the global rollout of Samsung's online customer knowledge hub across 40 countries. Lifted customer satisfaction from 50% → 70% in 3 months. Enabled live chat support and cut average response time by 1 day. Presented quarterly performance reports to senior stakeholders in the US.
Content & Impact
The work that's public. The numbers that speak for themselves.
Over the past year I've been building AI-native products, agents and growth infrastructure — using Codex, Claude and the broader AI stack. This is where I document what I'm learning and building.
Designed and deployed a signal-based outbound system targeting DeFi protocols, exchanges and Web3 infra. Hired the team, wrote the playbook, closed the largest accounts myself.
100×
monthly deal volume in 6 months
Campaign 02
Relite Finance IDO
Token Launch · MaZee Ventures
Built the go-to-market strategy, community and launchpad positioning for Relite Finance's IDO. Oversubscribed from day one — achieved a 100× return for participants.
$100M
raise · 100× oversubscribed
Campaign 03
Evedo Community Launch
Community GTM · MaZee Ventures
Architected the community growth strategy for Evedo — a decentralised event platform. Drove early ecosystem partnerships and positioned the protocol as a category leader in live events.
30+
ecosystem partnerships activated
Campaign 04
Kreators GTM
Founder-led Launch · 2022–present
Led every layer of Kreators' go-to-market: product thesis, brand identity, partnership deals and operator network. Built the infrastructure for the next wave of creator-economy businesses.
∞
still building
CertiK
2020 — 2022 · BD Director
$2B
valuation reached
Built the revenue engine behind a $2B blockchain security company.
Took CertiK's business development function from a handful of monthly contracts to 100+ closed deals per month in two quarters. Designed the entire outbound playbook — from on-chain prospecting signals to enterprise account strategy. Led the largest relationships personally. CertiK's valuation crossed $2B on the back of the commercial momentum we created.
Relite Finance
MaZee Ventures · IDO Lead
100×
oversubscribed raise
An oversubscribed IDO that 100×'d for participants.
Working through MaZee, I designed and executed the full go-to-market for Relite Finance's token launch — from community strategy and launchpad positioning to KOL relationships and whitelist campaigns. The IDO raised $100M at 100× oversubscription. A repeatable playbook that MaZee has since deployed across 30+ protocols.
MaZee Ventures
2017 — present · Founder
30+
protocols launched
Built the operator network that launched 30+ Web3 protocols.
Founded MaZee from scratch in 2017 and built it into the go-to advisory and community studio for early-stage crypto founders. Partnered with top-tier VCs — from idea stage to public listing — across DeFi, infrastructure, NFTs, DAOs and RWA. Every engagement built on a core thesis: the best GTM in Web3 is relationship-led, not broadcast-led.
SiteGround
2017 — 2020 · Community Manager
2017
WordCamp London speaker
Built a developer community that converted — then took it to the main stage.
Grew SiteGround's WordPress community presence across EU and US markets — events, content, partnerships and developer education. The community became one of SiteGround's most cost-effective acquisition channels. Invited to speak at WordCamp London 2017, which became the foundation for the playbook I've applied to crypto community-building ever since.
Go-to-MarketHead of GrowthBusiness DevelopmentEnterprise SalesWeb3 & DeFiSaaSToken GTMCommunityPartnershipsPipeline EngineeringSales LeadershipAdvisory
◇ Selected Work
The receipts, not the resume.
Six engagements that shaped how I think about revenue. Names you may know, motions you probably don't.
/ 01
Kreators
Company built · Founder
Role · Founder & Operator
Built from zero — a creator-economy operating company.
Founded and built Kreators end-to-end: product thesis, brand, GTM, partnerships and the team behind it. A bet on the next wave of operators and creators monetising attention as a real business, with infrastructure to match.
FounderGTMBrand & Product
/ 02
MaZee Ventures
Company built · Founder & CEO
Role · Founder & CEO
Built from zero — a boutique Web3 advisory and community studio.
Founded MaZee in 2017 and grew it into the operator-led firm that 30+ early-stage protocols turned to for go-to-market, positioning, community and token launches. Worked alongside top-tier crypto VCs from idea to public listing.
FounderAdvisoryToken GTM
/ 03
CertiK
Blockchain Security · Series B → $2B
Role · Business Development Director
Built the BD machine that 100×'d sales in six months.
Took CertiK's BD function from a handful of monthly contracts to 100+ closed deals per month inside two quarters. Designed the outbound playbook, hired and ramped the team, and personally led the largest accounts. CertiK reached a $2B valuation on the back of that motion.
GTMEnterprise SalesSales Leadership
/ 04
nReach
Web3 BD Intelligence Platform
Role · Senior Account Executive
Closing the enterprise crypto accounts most reps can't reach.
Leading enterprise BD for nReach across protocols, exchanges, infrastructure providers and Web3 funds. Owning the full cycle — discovery to close — for the largest accounts in the pipeline.
Enterprise BDWeb3Pipeline
/ 05
Dragonlabz
Growth & Token Economy Advisory
Role · Managing Partner
Designing the growth loops behind emerging-market protocols.
Partnered with founders on GTM, growth loops, token-design economics and ecosystem partnerships. Closed strategic deals with VCs, exchanges and infrastructure partners.
GrowthPartnershipsToken Design
/ 06
Blockius, Relite, Evedo + 27 more
Strategic Advisor & GTM Lead
Role · Advisor
The go-to operator behind 30+ launches across DeFi, infra and consumer crypto.
From oversubscribed IDOs (Relite Finance, $100M / 100×) to community ecosystems and decentralised event platforms — built repeatable playbooks for first-mover protocols entering competitive verticals.
LaunchesPositioningCommunity
/ 07
Samsung · Sony Eventbrite
2011 — 2015 · Early Career
Project Lead · Procurement · AE
Where the playbook started: global projects, enterprise sales, real accountability.
Three roles that shaped how I think about execution at scale. At Samsung (2011–2013), led the rollout of a customer knowledge hub across 40 countries — lifted satisfaction from 50% to 70% in 3 months, enabled live chat support, cut response time by 1 day, and reported quarterly to US stakeholders. At Sony (2013–2014), managed procurement for the FIFA World Cup across European sourcing partners under high-stakes delivery conditions. At Eventbrite (2014–2015), closed enterprise event deals across Music, Gaming and Food in Europe — 100% YoY quota.
Built a developer community that became a real acquisition channel.
Built SiteGround's WordPress community presence across EU and US — events, content, developer education and ecosystem partnerships. The community became one of the company's most cost-effective acquisition channels. Invited to speak at WordCamp London 2017, which formed the foundation for the community-led GTM playbook I've applied to Web3 ever since.
Genuine connections aren't made on the main stage. They're made in the hallway, the dinner, the after-party. Side events are where deals start — main stages are where they get announced.
02 — Principle
Network like a collaborator, not a closer.
The fastest way to grow a pipeline is to make other people's pipelines bigger. Introduce, share, co-host. The reciprocity compounds faster than any cold-outbound cadence.
03 — Principle
Lead with the benefit. Always.
The market doesn't reward the most technical pitch. It rewards the clearest one. Open with the problem you solve and the outcome you deliver — save the protocol details for when they're asked for.
04 — Principle
Automate the search, never the relationship.
Tools should compress the time between identifying a lead and engaging them — not the time between humans. Use signal-based prospecting and on-chain enrichment to earn the right to a real conversation.
05 — Principle
Trust your instincts. Then test them fast.
Emerging markets reward early movers. If a strategy looks plausible and the cost of trying is low, run the experiment. Failed bets in fast markets still teach you more than perfect plans in slow ones.
06 — Principle
Be dangerous in multiple verticals.
DeFi, infra, NFTs, DAOs, RWA — they share grammar but speak different dialects. Operators who can move between them spot cross-vertical opportunities everyone else misses.
07 — Principle
Treat every 'no' as a 'not yet.'
Trust takes longer than discovery. Stay in touch, keep adding value, and remember that the deals worth closing rarely close on the first call. A slow burn still becomes a strong fire.
The fastest way to start a conversation is email. Tell me what you're building, what stage you're at, and what you'd want to be different in 90 days. I read every message myself.
